On Sept. 24, 2021, Apple released the new and highly anticipated iPhone 13 after teasing the trailer back in April. The iPhone 13 comes with a new color: pink; and three other versions of the phone: the Pro, the Pro Max and the Mini. 

The iPhone 13 features a new cinematic mode, which allows users to easily shift focus between different objects and people before and after shooting. Additionally, Apple has upgraded its GPU chips, moving up from the A14 in the iPhone 12 to the A15 in the latest iPhone. This chip provides a 55 percent increase in overall graphic performances from the previous iPhone. Also, Apple has updated its Super Retina XDR display, making it 28 percent brighter. 

The iPhone 13 Pro and 13 Pro Max come in different shades than the iPhone 13 and the Mini. Colors for the iPhone 13 Pro and Pro Max include Sierra Blue, Silver, Gold and Graphite. A popular feature of the Pro is the additional 1.5 hours that was added to the battery life; this is just a bit shorter compared to the Pro Max, which has up to 2.5 more hours. The Pro and Pro Max also include three camera lenses, unlike the iPhone 13 and iPhone 13 Mini, which only include two lenses. Regarding its size, the iPhone 13 Pro comes in a size of 6.1’’ display, the same size as the iPhone 12 Pro Max, while the iPhone Pro Max comes in at a 6.7” display.  

Despite its many new upgrades and features, customers feel as though there’s not much of a difference between the iPhone 13 and Apple’s previous releases. As a result, customers don’t feel compelled to purchase the new iPhone.